Facebook and Instagram owner Meta to enable AI ad creation by end of next year

ICYMI: Move sends shock waves through traditional media industry by posing threat to advertising agencies

*

Business live – latest updates

The owner of Facebook and Instagram is to help advertisers to fully create and target campaigns using artificial intelligence tools by the end of next year, in a move that sent shock waves through the traditional marketing industry.

Mark Zuckerberg’s Meta, which also owns WhatsApp, aims to directly target brands’ marketing budgets, posing a threat to the advertising and media agencies that handle client campaigns and budgets. Continue reading…
http://dlvr.it/TL8Tkv