The context marketing revolution: Individuals, not brands, are the largest producers of media

Countless companies continue to rely on traditional marketing models, assuming that their “campaigns” will sway customers, but according to Mathew Sweezey, director of market strategy for Salesforce, they couldn’t be more wrong. He points out that individuals — not brands, not businesses, not traditional media outlets — are now the largest producers of media in the world, and companies need to shift their understanding to succeed in the coming years.