October 30, 2026

Chinese EVs win over some in South Korea, but Japan is proving to be a rougher road

By Tech Online Things

BYD has sold more than 20,000 vehicles in the country in the first nine months of the year, overtaking Toyota and Lexus combined. Japan, however, has proved a tougher market due to low EV adoption, consumer preference for hybrids and scepticism towards Chinese brands.
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